Trent Michael — Process Sydney 002 — March 2026
A companion to Trent Michael's Redesigning Design talk from Process. The talk doesn't go deep on how to use any of these tools — that's not what 25 minutes at a bar is for. This guide is the practical bit.
You don't need to learn to code. You need to learn to describe what you want. Every tool below either understands plain English or gets written for you by something that does.
01
These are the models — the things you have conversations with. Think of them as collaborators who can write code, think through problems, and build things with you.
An AI model made by Anthropic. It's what I use for almost everything — writing code, scripting design tools, building browser extensions, thinking through problems.
Why this one: It's the best at writing code and following complex instructions. When I say "I described what I wanted and it built it," Claude is what I'm talking to.
Get started: Sign up, start a conversation. That's it.
claude.aiClaude, but running in your terminal. Instead of chatting in a browser, it works directly with files on your computer — it can read your project, write code, create files, run commands.
Why it matters: This is how a one-person team builds a Figma plugin in ten minutes, or an animation pipeline before work on Monday. It's not copying and pasting code from a chat window — it's an AI that works directly in your project.
How to install:
curl -fsSL https://claude.ai/install.sh | bash
Then open your terminal, navigate to a project folder, and type claude. That's it.
An AI image generator. You describe an image in text, it generates options, you refine. The quality is genuinely impressive for photography-style imagery, textures, and conceptual visuals.
Standard at $30/month gives you unlimited generations in relaxed mode, which is plenty for most designers.
midjourney.comGoogle DeepMind's image generation model (part of the Gemini family). Unlike other image generators, it reasons about images — delivering extremely accurate results with genuine semantic understanding.
Why it matters: Flawless text rendering, consistent characters across images, and 4K output. If Midjourney is great at vibes, Nano Banana Pro is great at precision.
How to use: Accessed through fal.ai — sign up, add credits, and generate via the web interface or API.
fal.aiOpenAI's model. The most well-known AI tool. Good for general tasks, writing, and brainstorming.
Why it's here: It's a solid alternative. If Claude is down or you want a second opinion, ChatGPT Plus is worth having. Most designers will benefit from trying both and picking a primary.
chatgpt.comGoogle's AI platform with a "Build mode" — describe a web tool in plain English and it generates a working app. Free access to the latest Gemini models.
Why it's here: Perfect for quickly building interactive tools and prototypes. Need a colour palette generator? A unit converter? A client presentation timer? Describe it and you've got a working web app in minutes.
aistudio.google.com02
This is how the Birthday project from the talk was made — 28 animated Instagram posts, built by one person, before work on a Monday morning.
The concept: animate in the browser → capture frames → compile to video. Three tools, working together. You don't write any of this code yourself — Claude Code does.
GreenSock Animation Platform. Animates things in the browser. Move elements, fade, scale, sequence complex timelines — anything you can do in After Effects, GSAP can do in code.
It's been the industry-standard web animation library for over a decade. You describe what you want to Claude — "fade in this text from the left, then scale up the logo" — and it writes the GSAP code.
In plain English: GSAP is like After Effects, but it runs in a web browser instead of a desktop app. It makes things move — fade in, slide across, bounce, spin. Claude writes all the GSAP code for you.
gsap.comControls a browser programmatically. In this pipeline, it opens your animation in a headless Chrome browser and captures each frame as an image.
Think of it as: A robot that watches your animation and takes a screenshot of every single frame.
In plain English: Puppeteer opens an invisible browser window, plays your animation, and takes a picture of every single frame. You end up with a folder full of PNG images — one for each frame of your animation.
pptr.devTakes a sequence of images (the frames from Puppeteer) and compiles them into a video file. MP4, MOV, GIF — whatever you need.
Think of it as: The "export" step. Frames go in, video comes out.
In plain English: ffmpeg takes all those PNG images from Puppeteer and stitches them together into a video file. It's the command-line version of hitting "Export" in Premiere or After Effects.
Install (Mac):
brew install ffmpeg
If you don't have Homebrew yet:
/bin/bash -c "$(curl -fsSL https://raw.githubusercontent.com/Homebrew/install/HEAD/install.sh)"
How the pipeline works
The entire pipeline gets set up in a single conversation with Claude Code. You describe the animation you want, and it builds everything — the HTML, the animation code, the capture script, and the export command.
Something break? Describe the error to Claude. It'll fix it.
Building a web-based pattern maker tool for Petbarn — described in plain English, built by Claude Code.
03
Everything is code. Chrome, Photoshop, Illustrator, Figma — they all have scripting interfaces. You don't need to know the scripting languages. You describe what you want, and Claude writes the code.
Custom tools that run inside Figma. The brand guidelines checker from the talk is a Figma plugin.
How to create one:
claudePhotoshop's modern scripting platform. Automate anything you can do manually — batch processing, layer manipulation, effects, exports.
Method 1 — UXP Developer Tool (modern):
.psjs fileMethod 2 — Legacy ExtendScript (.jsx):
.jsx fileNote: UXP (.psjs) is Adobe's modern platform — better for new scripts. ExtendScript (.jsx) is legacy but still works and has more online examples. Claude can write both.
Illustrator's scripting system. Can automate layout, generate patterns, batch export — anything you do manually.
How to run a script:
.jsx fileInDesign's scripting system. Automate layouts, generate documents from data, batch export, manipulate styles — anything repetitive.
How to run a script:
.jsx file.jsx file in that folderScripts folder path (Mac): ~/Library/Preferences/Adobe InDesign/[version]/en_US/Scripts/Scripts Panel/
Custom tools that run in your browser. The brand guidelines checker (the browser version) is a Chrome extension.
How to load one:
chrome://extensions in ChromeThat's it. No publishing, no Chrome Web Store. It just runs locally.
04
If you do one thing after this talk, do this.
Go to claude.ai and subscribe to Pro ($20/month). The free tier is fine for trying it out, but Pro gives you the usage you'll need for real work.
Open your terminal and run:
curl -fsSL https://claude.ai/install.sh | bash
The one you do every week that makes you want to scream. Resizing assets. Renaming layers. Exporting in twelve formats. Checking brand colours. Whatever it is.
Open Claude Code in your terminal (claude) and just… describe the task. In plain English. Be specific about what goes in and what comes out.
Reference
| Tool | What it does | Cost | Learn it? |
|---|---|---|---|
| Claude | AI model — your coding collaborator | Free / $20/mo | Yes — the main thing |
| Claude Code | Claude in your terminal | Included with Pro | Yes — install & type claude |
| Midjourney | AI image generation | From $10/mo | Yes — for image work |
| Nano Banana Pro | AI image generation — precision | Pay per use | Yes — for precise imagery |
| ChatGPT | AI model — alternative | Free / $20/mo | Optional |
| Google AI Studio | Build web tools with AI | Free | Yes — for quick prototypes |
| GSAP | Browser animation library | Free | No — Claude writes it |
| Puppeteer | Captures browser frames | Free | No — Claude writes it |
| ffmpeg | Compiles frames to video | Free | No — Claude writes it |
| Node.js | Runs JavaScript tools | Free | No — just install it |
| Homebrew | Mac package manager | Free | No — just install it |
| InDesign Scripts | Automate InDesign layouts | Free (with InDesign) | No — Claude writes it |